Crack The Code had the primary objective of increasing Sylvia Park’s client database and also driving traffic in centre. Customers were given a unique code to input into an entry portal located in centre. The portal then told the customer if they had won a prize.
The promotion ran for 10 days with a total of 6,608 entries and an 83% increase in the client database.
Customers entering the competition
The ‘safe’ entry portal in centre