Sylvia Park – Crack The Code Campaign

Crack The Code had the primary objective of increasing Sylvia Park’s client database and also driving traffic in centre. Customers were given a unique code to input into an entry portal located in centre. The portal then told the customer if they had won a prize.

The promotion ran for 10 days with a total of 6,608 entries and an 83% increase in the client database.

 

An example of a screen  on the entry portalAn example of a screen on the entry portal

 

An example of a screen  on the entry portalAn example of a screen on the entry portal

 

An example of a screen  on the entry portalAn example of a screen on the entry portal

 

 

Customers entering the competition

Customers entering the competition

 

 

The "safe" entry portal

The ‘safe’ entry portal in centre

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