Innuendo Advertising

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MidCity Spring Summer 17/18

MidCity, located in the heart of Pitt Street Mall Sydney, offers a bi-annual magazine - the MidCity Style Look-book’, which demonstrates everything to know about up and coming city trends available in-centre.


This year’s Spring Summer edition was filled with blocky, Copacabana-inspired bright colours and playful patterns.

Photographed inside a local inner west studio, it was a beautiful space where the light poured in, and our models felt like hollywood stars.

Our final product was printed on American Quarto, on a thick matte stock and handed out around the centre to customers.

Behind the scenes