Centre Place: Dining Precinct & Food Court launch
With the launch of Center Place’s new Dining Precinct, the advertising spans over three separate stages.
Pre-Launch
This teaser campaign was used to build up anticipation for what was to be unveiled on the 15 September 2011. The branding was slick, sophisticated and subtly showcased all the restaurant names that were opening in the precinct.
Launch
With print advertising, billboards, in Centre display and Facebook updates in the week leading up to the opening, allowed for numerous mediums to get the message out there.
Post Launch
To ensure Centre Place’s Facebook follower’s felt involved throughout this launch we posted the pictures of the
Dining Precinct the day after the launch.
