The new branding we created for Bathurst City Centre started with a new logo. We wanted to identify the centre as the retail heart of the city, with a bolder, more sophisticated look to it. This new logo carried across new signage throughout the centre.
We also wanted to convey a sense of fun and community throughout the branding, which reflected in the accompanying design elements. Using colours indicative of the region, along with warm, friendly imagery to create a branding package making Bathurst City Centre a desirable place for customers to visit.