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Bathurst City Centre Rebranding

Bathurst City Centre is a shopping centre in the heart of Bathurst, and we were tasked with modernising their branding to establish themselves as the main shopping destination in town.


The new branding we created for Bathurst City Centre started with a new logo. We wanted to identify the centre as the retail heart of the city, with a bolder, more sophisticated look to it. This new logo carried across new signage throughout the centre.

We also wanted to convey a sense of fun and community throughout the branding, which reflected in the accompanying design elements. Using colours indicative of the region, along with warm, friendly imagery to create a branding package making Bathurst City Centre a desirable place for customers to visit.