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Paradise Centre Rebranding

Paradise Centre updated their branding in 2016. We were tasked to design something that was a little more modern, and fresh, but that could still tie-in with the old logo.

The new branding needed to be summery, tropical, fun, bright and colourful, and embody everything about the area – Surfer’s Paradise.

The playful bubble and circle shapes were kept, but enlarged and the colours intensified into much brighter palettes.

‘Shop, Dine, Play, Stay’ became the byline of the centre, highlighting the variety of stores they have available, including entertainment, fine dining, fashion and technology.

The generic imagery chosen was quirky, eye-catching and fun, and relevant to the ‘Shop, Dine, Play’ facets of the centre.